Stop the
scroll.
25+ AI-generated hooks in 56 seconds. The first two seconds of an ad decide whether anyone sees the rest, so this is where I put the most work.
Seven ways to win the first two seconds
Different products need different hooks. Click a card to jump to that style in the video.
Feels like real footage
Live-stream look, a selfie next to a shark, first-person action. It stops the thumb because it looks filmed, not produced.
Something is wrong here
Glowing eyes, a dancing brand mascot, a zombie attack in the middle of a selfie. Characters that react on camera.
A question in second one
A toy tank that actually fires, a sniper hiding in the grass, a secret on a couple's phone. The viewer stays to get the answer.
Pure visual pull
Lightning, a dragon's eye, aurora, deep space, fruit ASMR and dancing kittens. Made for the feed and for looping.
A brand moment
One logo rendered in gold, wood, glass and stone. Works as an intro, an end card or a hook for brand awareness.
Character-driven opening
A stylized 3D scene outside a night club, for ads that open on a character instead of a product.
How a hook is made
A hook has one job: earn the next three seconds. Everything below serves that job.
Pattern break first
Every idea starts from something the eye does not expect in the feed: a threat, an impossible object, a question.
Many variants, one winner
I generate several versions of each idea and keep the one with the strongest first frame, the frame people see before the sound is on.
Works on mute
Motion in the first half second, one clear subject, text only where it helps. The hook reads without sound.
Ready to A/B test
Delivered as separate clips that attach to one ad body, so you can test hooks against each other and keep the winner.
What you get
You bring the ad or the product. I bring a pack of hooks built to be tested.
- 5 to 10 hook variants per ad
- Each hook 1 to 3 seconds, cut to attach to your ad
- 9:16, 1:1 and 16:9
- UGC, VFX, POV, story or logo reveal styles
- Captions and sound design
- Two revision rounds included
Hook pack
for five hooks for one ad. Larger packs and ongoing testing are quoted per brief.
Discuss your hooksYour ad is good. Does anyone see it?
Send the ad you run now. I will make a pack of hooks for it, so you can test them against your current opening.